Insights > Five reasons why subscription packages are the future of website ownership for small to mid-sized firmsPublished
Five reasons why subscription packages are the future of website ownership for small to mid-sized firms
In today's fast-paced world, businesses need to be agile and adaptable to survive and thrive. One way to achieve this is by having a strong online presence with a professional website that can help attract and retain clients (and talent). However, the decision of whether to invest in an outright purchase of a website or a subscription package can be daunting.
While an outright purchase may seem like a one-time investment, a subscription package offers several advantages that can help businesses stay ahead of the game. From lower upfront costs to ongoing support and updates, subscription packages can provide a more flexible and cost-effective approach to website ownership. In this article, we'll explore the benefits of subscription packages and why they may be a better choice for businesses looking to establish a strong online presence.
1. Lower upfront cost: Websites often require significant upfront costs, such as design and development fees, hosting fees, and ongoing maintenance costs. Subscription packages allow customers to spread these costs out over time, making it more affordable to get a professional website up and running.
2. Flexibility: Websites need to evolve and change over time as businesses grow and expand. Subscription packages allow customers to easily add new features, scale their hosting plan, or make changes to their website design without having to start from scratch.
3. Ongoing support and updates: Websites require ongoing maintenance and updates to keep them secure and functioning properly. With a subscription package, customers can receive ongoing support and updates as well as unlimited small changes included in the subscription cost, ensuring that their website stays up-to-date and secure without going over budget.
4. Access to additional features: Subscription packages often provide access to additional website features, niche content marketing technology or advanced analytics tools, that may not be available with an outright purchase.
5. Reduced risk: With a subscription package, customers can try out a website without committing to a large upfront investment. This allows businesses to test the waters and see if a website is the right fit for their needs before making a more significant investment.
Want to know more?
Indie Ridge is a London-based digital agency and Passle Partner with an award-winning creative team committed to helping Professional Services firms stand out against their peers. We develop super-fast bespoke websites with a focus on high-end creative design, all backed by our deep commercial experience and technical know-how. We empower small to mid-market Professional Services firms to find their voice and drive growth with an impactful online presence.
Let's explore: how your website compares to your competition; take a look at your branding and design, tech, accessibility, navigation, structure, analytics and SEO; we'll also look at KPIs and benchmarks to help you evaluate your site's effectiveness.
Talk with us.