Insights > Contributors > Mike Chapman
Staying engaged and responsive: The Indie Ridge way
At Indie Ridge, we're more than just a digital agency; we're a team deeply invested in the success and satisfaction of our clients. Our...
Read articleCase Study: A new startup's approach to transforming family travel online
Introduction In a strategic partnership with Expedia, Indie Ridge was engaged by Curately — an exciting new tech startup revolutionising...
Read articleCase study: Explosive growth for e-commerce with SEO and AI-powered page scaling
The online marketplace is crowded, and every click can lead to a conversion. Standing out and being competitive in the search results is...
Read articleHarnessing the Psychological Power of Social Proof in Web Design
In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...
Read articleCase Study : Boosting Core Web Vitals and opening up new revenue streams
As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...
Read articleWhy a traditional WordPress website may be holding you back
Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...
Read article7 steps to creating effective thought leadership content
In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...
Read articleWhat is user-centric design?
In the dynamic world of professional services and startups, understanding and implementing User-Centric Design on your website is not...
Read articleTechnical SEO: Unlocking online visibility for professional service firms
In the digital age, professional service firms are increasingly aware of the importance of their online presence. While these firms often...
Read articleCustom design or template ?
When considering the creation of a website for a startup or a firm trying to cut through the noise of a crowded marketplace, two primary...
Read articleFive reasons why subscription packages are the future of website ownership for small to mid-sized firms.
In today's fast-paced world, businesses need to be agile and adaptable to survive and thrive. One way to achieve this is by having a...
Read articleFocus on your promise and grow your professional service firm
In today's business landscape, there are many successful mid-size service firms in the UK and around the world that have not yet reached...
Read articleThe future of professional service firms
PWC has created a great report around the key drivers of success for professional services firms. Talent. Technology. Data Firms should...
Read articleThe secret recipe for the ultimate content marketing solution for professional service firms
We are excited to share with you what we've been cooking up at Indie Ridge. By merging the Passle content marketing platform with a...
Read articleUnlock the potential of your firm’s website by increasing visitor engagement
You're walking through a busy shopping complex. You're looking for a store that captures your attention. What draws you in? Imagine that...
Read articleMaster the art of headlines that connect
What makes your law firm special? Why is your firm unique? What can you offer that your competitors can’t? These are all questions you...
Read articleThe imposter phenomenon: overcoming imposter syndrome when writing legal content
It doesn’t matter whether you’ve been in the legal services industry for one year or 30—you've likely experienced self-doubt at least...
Read articleUse content to build trust and credibility for your firm
It’s no secret that leveraging content should be part of your marketing strategy to generate more online traffic and leads and help your...
Read article12 top tips to help you improve your firm's website and make a bigger impact online
When you meet a client face to face, do you literally roll out of bed and meet with them? Or do you make an effort with how you present...
Read articleWhy is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?
The UK legal services industry is highly competitive yet still lags behind its peers in the US, Canada, and Australia. Not only are you...
Read articleWhy Associate Lawyers Should Harness Thought Leadership
The benefits of Associate Lawyers producing current, client-relevant, and easily digestible thought leadership to drive business...
Read articleWhat exactly is a JamStack Website, and why is it better?
Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
Read articleThe Digital Age for Law Firms is Now
"Digital presence" is a buzzword that's buzzed for a reason. Despite the worst of COVID being behind us, businesses in all industries...
Read articleMaximise your site speed for a better user experience.
Is your website fast enough to keep visitors engaged? In the highly competitive online space, speed isn't just important; it's critical...
Read articleMastering conversions: Crafting compelling CTAs for your website
In the fast-paced world of digital marketing, the ability to convert website visitors into paying customers is the holy grail of success...
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