Insights > Contributors > Mike Chapman

Mike Chapman
Managing Partner

Staying engaged and responsive: The Indie Ridge way

At Indie Ridge, we're more than just a digital agency; we're a team deeply invested in the success and satisfaction of our clients. Our...

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Staying engaged and responsive: The Indie Ridge way

Case Study: A new startup's approach to transforming family travel online

Introduction In a strategic partnership with Expedia, Indie Ridge was engaged by Curately — an exciting new tech startup revolutionising...

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Case Study: A new startup's approach to transforming family travel online

Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling

The online marketplace is crowded, and every click can lead to a conversion. Standing out and being competitive in the search results is...

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Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling

Harnessing the Psychological Power of Social Proof in Web Design

In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...

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Harnessing the Psychological Power of Social Proof in Web Design

Case Study : Boosting Core Web Vitals and opening up new revenue streams

As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...

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Case Study : Boosting Core Web Vitals and opening up new revenue streams

Why a traditional WordPress website may be holding you back

Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...

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Why a traditional WordPress website may be holding you back

7 steps to creating effective thought leadership content

In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...

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7 steps to creating effective thought leadership content

What is user-centric design?

In the dynamic world of professional services and startups, understanding and implementing User-Centric Design on your website is not...

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What is user-centric design?

Technical SEO: Unlocking online visibility for professional service firms

In the digital age, professional service firms are increasingly aware of the importance of their online presence. While these firms often...

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Technical SEO: Unlocking online visibility for professional service firms

Custom design or template ?

When considering the creation of a website for a startup or a firm trying to cut through the noise of a crowded marketplace, two primary...

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Custom design or template ?

Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.

In today's fast-paced world, businesses need to be agile and adaptable to survive and thrive. One way to achieve this is by having a...

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Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.

Focus on your promise and grow your professional service firm

In today's business landscape, there are many successful mid-size service firms in the UK and around the world that have not yet reached...

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Focus on your promise and grow your professional service firm

The future of professional service firms

PWC has created a great report around the key drivers of success for professional services firms.  Talent. Technology. Data Firms should...

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The future of professional service firms

The secret recipe for the ultimate content marketing solution for professional service firms

We are excited to share with you what we've been cooking up at Indie Ridge. By merging the Passle content marketing platform with a...

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The secret recipe for the ultimate content marketing solution for professional service firms

Unlock the potential of your firm’s website by increasing visitor engagement

You're walking through a busy shopping complex. You're looking for a store that captures your attention. What draws you in? Imagine that...

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Unlock the potential of your firm’s website by increasing visitor engagement

Master the art of headlines that connect

What makes your law firm special? Why is your firm unique? What can you offer that your competitors can’t? These are all questions you...

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Master the art of headlines that connect

The imposter phenomenon: overcoming imposter syndrome when writing legal content

It doesn’t matter whether you’ve been in the legal services industry for one year or 30—you've likely experienced self-doubt at least...

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The imposter phenomenon: overcoming imposter syndrome when writing legal content

Use content to build trust and credibility for your firm

It’s no secret that leveraging content should be part of your marketing strategy to generate more online traffic and leads and help your...

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Use content to build trust and credibility for your firm

12 top tips to help you improve your firm's website and make a bigger impact online

When you meet a client face to face, do you literally roll out of bed and meet with them? Or do you make an effort with how you present...

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12 top tips to help you improve your firm's website and make a bigger impact online

Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?

The UK legal services industry is highly competitive yet still lags behind its peers in the US, Canada, and Australia. Not only are you...

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Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?

Why Associate Lawyers Should Harness Thought Leadership

The benefits of Associate Lawyers producing current, client-relevant, and easily digestible thought leadership to drive business...

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Why Associate Lawyers Should Harness Thought Leadership

What exactly is a JamStack Website, and why is it better?

Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...

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What exactly is a JamStack Website, and why is it better?

The Digital Age for Law Firms is Now

"Digital presence" is a buzzword that's buzzed for a reason. Despite the worst of COVID being behind us, businesses in all industries...

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The Digital Age for Law Firms is Now

Maximise your site speed for a better user experience.

Is your website fast enough to keep visitors engaged? In the highly competitive online space, speed isn't just important; it's critical...

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Maximise your site speed for a better user experience.

Mastering conversions: Crafting compelling CTAs for your website

In the fast-paced world of digital marketing, the ability to convert website visitors into paying customers is the holy grail of success...

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Mastering conversions: Crafting compelling CTAs for your website