Insights > Contributors > Beth Hines

Beth Hines
Project Manager

Harnessing the Psychological Power of Social Proof in Web Design

In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...

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Harnessing the Psychological Power of Social Proof in Web Design

7 steps to creating effective thought leadership content

In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...

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7 steps to creating effective thought leadership content

Case Study : Boosting Core Web Vitals and opening up new revenue streams

As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...

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Case Study : Boosting Core Web Vitals and opening up new revenue streams

Why a traditional WordPress website may be holding you back

Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...

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Why a traditional WordPress website may be holding you back

Designing for accessibility: reaching a wider audience

Introduction Have you ever wondered how many website visitors might miss out due to accessibility barriers? The digital world is rapidly...

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Designing for accessibility: reaching a wider audience

Personalising user experience to boost engagement

In the competitive arena of professional services, the difference between thriving and merely surviving often hinges on how effectively a...

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Personalising user experience to boost engagement

Utilising AI chatbots for enhanced customer service

Introduction With the rapid shift towards digital platforms, AI chatbots are becoming an integral part of customer service, but how...

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Utilising AI chatbots for enhanced customer service

Developing a content strategy for international markets

When expanding your e-commerce brand into international markets, understanding the local culture is essential. But how can you ensure...

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Developing a content strategy for international markets

Understanding and targeting your audience with data-driven insights

Introduction Why do some e-commerce brands see skyrocketing conversion rates while others struggle to maintain traction? The secret often...

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Understanding and targeting your audience with data-driven insights

Unlocking brand potential: How strategic branding elevates profits and drives revenue growth

In today's competitive business landscape, branding isn’t just about creating an attractive logo or catchy slogan; it’s a strategic...

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Unlocking brand potential: How strategic branding elevates profits and drives revenue growth

Effective storytelling techniques for brand engagement

Introduction Why does storytelling hold such a magnetic appeal in marketing, especially for tech start-ups? At its core, storytelling...

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Effective storytelling techniques for brand engagement

Advanced SEO techniques for competitive keywords

Ranking for high-competition keywords in the e-commerce sector is no easy feat. With countless brands vying for the same top spots, how...

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Advanced SEO techniques for competitive keywords

Building a community around your brand online

Building a strong online community around your brand involves creating a space where people feel connected and engaged. Some brands...

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Building a community around your brand online

Harnessing the power of visual content for online branding

Visual content is a powerful tool that can shape how people perceive your brand. Have you ever wondered why some brands seem to...

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Harnessing the power of visual content for online branding

Implementing effective A/B testing for website optimisation

A/B testing is a powerful tool for making data-driven decisions that can significantly enhance your website's performance. By comparing...

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Implementing effective A/B testing for website optimisation

Leveraging user-generated content for authentic engagement

User engagement is the backbone of a thriving platform. But how do you foster genuine connections that build trust and loyalty? Enter...

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Leveraging user-generated content for authentic engagement

The impact of load time on SEO and how to improve it

When it comes to SEO, the speed at which your website loads can make or break your search engine rankings. But what exactly happens when...

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The impact of load time on SEO and how to improve it

Creating compelling calls-to-action for higher conversions

Crafting effective calls-to-action (CTAs) can be the difference between a visitor and a customer. They play a crucial role in driving...

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Creating compelling calls-to-action for higher conversions

Enhancing user trust with transparent privacy policies

Trust is a cornerstone in the relationship between executive search firms and their clients. But how can firms ensure they maintain and...

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Enhancing user trust with transparent privacy policies

Leveraging social proof to increase trust and sales

Trust is crucial for any successful executive search firm. Without it, client acquisition and retention become uphill battles. But how...

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Leveraging social proof to increase trust and sales

Enhancing mobile user experience for on-the-go access

Mobile usage is skyrocketing, and with it, the need for a seamless mobile user experience. For executive search firms, this shift is a...

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Enhancing mobile user experience for on-the-go access

Maximising uptime: choosing the right hosting for your site

Uptime is crucial for any e-commerce website. Just think about the financial impact of even a few minutes of downtime. Take Amazon's 2018...

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Maximising uptime: choosing the right hosting for your site

Effective multilingual SEO strategies

Navigating the complexities of global search visibility can be a daunting task, especially when your audience speaks multiple languages....

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Effective multilingual SEO strategies

Incorporating voice search optimisation into your SEO strategy

Voice search is becoming a significant part of how people interact with technology. With more consumers using voice-enabled devices, it's...

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Incorporating voice search optimisation into your SEO strategy

Streamlining the checkout process for higher conversion rates

The checkout process is often the final hurdle between a potential customer and a completed sale. Yet, many businesses overlook how a...

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Streamlining the checkout process for higher conversion rates

Implementing effective website security measures

As cyber threats become more frequent and sophisticated, the importance of securing your website can't be overstated. Are you confident...

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Implementing effective website security measures

Advanced analytics integration: a game-changer for user insights

Understanding user behaviour on your website can often feel like piecing together a puzzle with missing pieces. While basic analytics...

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Advanced analytics integration: a game-changer for user insights

The role of micro-interactions in user engagement

User engagement is a critical challenge for executive search firms striving to maintain an effective online presence. While many firms...

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The role of micro-interactions in user engagement

Top marketing trends of 2024 you can't ignore

Marketing is evolving at a breakneck pace, and 2024 is set to bring some significant shifts. With the rise of voice assistants, the...

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Top marketing trends of 2024 you can't ignore

Boost conversions with heatmaps: the ultimate guide to website optimisation

Executive search firms often grapple with understanding how users interact with their websites. Are visitors finding the information they...

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Boost conversions with heatmaps: the ultimate guide to website optimisation

Improve SEO and speed up your website with a Headless CMS

In this day and age, website performance is more critical than ever, with users expecting lightning-fast load times and Google...

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Improve SEO and speed up your website with a Headless CMS

How to create a content marketing strategy for maximum engagement

Why do some brands seem to effortlessly engage their audience while others struggle to get a glance? The secret often lies in a robust...

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How to create a content marketing strategy for maximum engagement

Inclusive design: creating experiences for every user

In today's digital age, a significant portion of the population faces barriers to full internet access. This digital divide is a hidden...

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Inclusive design: creating experiences for every user

Predictive analytics: the key to proactive website optimisation

Forget playing catch-up. In today's lightning-fast digital world, website optimisation demands a proactive approach. Enter predictive...

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Predictive analytics: the key to proactive website optimisation

Master SEO with content creation during website redesign

When redesigning a website, it's crucial not to overlook the role of content in maintaining and enhancing your SEO performance. How do...

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Master SEO with content creation during website redesign

Data-driven UX: enhancing design with user analytics

Have you ever wondered how some retail websites seem to know exactly what you want? The secret lies in data-driven UX design, a powerful...

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Data-driven UX: enhancing design with user analytics

Understanding the impact of colour psychology in web design

Have you ever wondered why certain websites instantly draw your attention and make you feel right at home, while others don't resonate at...

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Understanding the impact of colour psychology in web design

Boosting conversions with effective email marketing strategies

Email marketing remains a powerhouse in the digital marketing world, boasting impressive returns on investment when executed correctly....

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Boosting conversions with effective email marketing strategies

Mastering cross-browser compatibility: a comprehensive guide

Navigating through the maze of browser discrepancies can be daunting. Why does Chrome's market dominance matter to your design decisions,...

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Mastering cross-browser compatibility: a comprehensive guide

Boost user engagement and conversions with dynamic content delivery

Why does user engagement matter so much in today's digital marketing landscape? It's simple: engaged users are more likely to convert...

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Boost user engagement and conversions with dynamic content delivery