Insights > Contributors > Beth Hines
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Harnessing the Psychological Power of Social Proof in Web Design
In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...
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7 steps to creating effective thought leadership content
In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...
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Case Study : Boosting Core Web Vitals and opening up new revenue streams
As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...
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Why a traditional WordPress website may be holding you back
Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...
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Designing for accessibility: reaching a wider audience
Introduction Have you ever wondered how many website visitors might miss out due to accessibility barriers? The digital world is rapidly...
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Personalising user experience to boost engagement
In the competitive arena of professional services, the difference between thriving and merely surviving often hinges on how effectively a...
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Utilising AI chatbots for enhanced customer service
Introduction With the rapid shift towards digital platforms, AI chatbots are becoming an integral part of customer service, but how...
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Developing a content strategy for international markets
When expanding your e-commerce brand into international markets, understanding the local culture is essential. But how can you ensure...
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Understanding and targeting your audience with data-driven insights
Introduction Why do some e-commerce brands see skyrocketing conversion rates while others struggle to maintain traction? The secret often...
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Unlocking brand potential: How strategic branding elevates profits and drives revenue growth
In today's competitive business landscape, branding isn’t just about creating an attractive logo or catchy slogan; it’s a strategic...
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Effective storytelling techniques for brand engagement
Introduction Why does storytelling hold such a magnetic appeal in marketing, especially for tech start-ups? At its core, storytelling...
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Advanced SEO techniques for competitive keywords
Ranking for high-competition keywords in the e-commerce sector is no easy feat. With countless brands vying for the same top spots, how...
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Building a community around your brand online
Building a strong online community around your brand involves creating a space where people feel connected and engaged. Some brands...
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Harnessing the power of visual content for online branding
Visual content is a powerful tool that can shape how people perceive your brand. Have you ever wondered why some brands seem to...
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Implementing effective A/B testing for website optimisation
A/B testing is a powerful tool for making data-driven decisions that can significantly enhance your website's performance. By comparing...
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Leveraging user-generated content for authentic engagement
User engagement is the backbone of a thriving platform. But how do you foster genuine connections that build trust and loyalty? Enter...
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The impact of load time on SEO and how to improve it
When it comes to SEO, the speed at which your website loads can make or break your search engine rankings. But what exactly happens when...
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Creating compelling calls-to-action for higher conversions
Crafting effective calls-to-action (CTAs) can be the difference between a visitor and a customer. They play a crucial role in driving...
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Enhancing user trust with transparent privacy policies
Trust is a cornerstone in the relationship between executive search firms and their clients. But how can firms ensure they maintain and...
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Leveraging social proof to increase trust and sales
Trust is crucial for any successful executive search firm. Without it, client acquisition and retention become uphill battles. But how...
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Enhancing mobile user experience for on-the-go access
Mobile usage is skyrocketing, and with it, the need for a seamless mobile user experience. For executive search firms, this shift is a...
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Maximising uptime: choosing the right hosting for your site
Uptime is crucial for any e-commerce website. Just think about the financial impact of even a few minutes of downtime. Take Amazon's 2018...
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Effective multilingual SEO strategies
Navigating the complexities of global search visibility can be a daunting task, especially when your audience speaks multiple languages....
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Incorporating voice search optimisation into your SEO strategy
Voice search is becoming a significant part of how people interact with technology. With more consumers using voice-enabled devices, it's...
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Streamlining the checkout process for higher conversion rates
The checkout process is often the final hurdle between a potential customer and a completed sale. Yet, many businesses overlook how a...
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Implementing effective website security measures
As cyber threats become more frequent and sophisticated, the importance of securing your website can't be overstated. Are you confident...
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Advanced analytics integration: a game-changer for user insights
Understanding user behaviour on your website can often feel like piecing together a puzzle with missing pieces. While basic analytics...
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The role of micro-interactions in user engagement
User engagement is a critical challenge for executive search firms striving to maintain an effective online presence. While many firms...
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Top marketing trends of 2024 you can't ignore
Marketing is evolving at a breakneck pace, and 2024 is set to bring some significant shifts. With the rise of voice assistants, the...
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Boost conversions with heatmaps: the ultimate guide to website optimisation
Executive search firms often grapple with understanding how users interact with their websites. Are visitors finding the information they...
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