Insights > Contributors > Beth Hines

Beth Hines
Project Manager

Harnessing the Psychological Power of Social Proof in Web Design

In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...

Read article
Harnessing the Psychological Power of Social Proof in Web Design

7 steps to creating effective thought leadership content

In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...

Read article
7 steps to creating effective thought leadership content

Case Study : Boosting Core Web Vitals and opening up new revenue streams

As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...

Read article
Case Study : Boosting Core Web Vitals and opening up new revenue streams

Why a traditional WordPress website may be holding you back

Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...

Read article
Why a traditional WordPress website may be holding you back

Designing for accessibility: reaching a wider audience

Introduction Have you ever wondered how many website visitors might miss out due to accessibility barriers? The digital world is rapidly...

Read article
Designing for accessibility: reaching a wider audience

Personalising user experience to boost engagement

In the competitive arena of professional services, the difference between thriving and merely surviving often hinges on how effectively a...

Read article
Personalising user experience to boost engagement

Utilising AI chatbots for enhanced customer service

Introduction With the rapid shift towards digital platforms, AI chatbots are becoming an integral part of customer service, but how...

Read article
Utilising AI chatbots for enhanced customer service

Developing a content strategy for international markets

When expanding your e-commerce brand into international markets, understanding the local culture is essential. But how can you ensure...

Read article
Developing a content strategy for international markets

Understanding and targeting your audience with data-driven insights

Introduction Why do some e-commerce brands see skyrocketing conversion rates while others struggle to maintain traction? The secret often...

Read article
Understanding and targeting your audience with data-driven insights

Unlocking brand potential: How strategic branding elevates profits and drives revenue growth

In today's competitive business landscape, branding isn’t just about creating an attractive logo or catchy slogan; it’s a strategic...

Read article
Unlocking brand potential: How strategic branding elevates profits and drives revenue growth

Effective storytelling techniques for brand engagement

Introduction Why does storytelling hold such a magnetic appeal in marketing, especially for tech start-ups? At its core, storytelling...

Read article
Effective storytelling techniques for brand engagement

Advanced SEO techniques for competitive keywords

Ranking for high-competition keywords in the e-commerce sector is no easy feat. With countless brands vying for the same top spots, how...

Read article
Advanced SEO techniques for competitive keywords

Building a community around your brand online

Building a strong online community around your brand involves creating a space where people feel connected and engaged. Some brands...

Read article
Building a community around your brand online

Harnessing the power of visual content for online branding

Visual content is a powerful tool that can shape how people perceive your brand. Have you ever wondered why some brands seem to...

Read article
Harnessing the power of visual content for online branding

Implementing effective A/B testing for website optimisation

A/B testing is a powerful tool for making data-driven decisions that can significantly enhance your website's performance. By comparing...

Read article
Implementing effective A/B testing for website optimisation

Leveraging user-generated content for authentic engagement

User engagement is the backbone of a thriving platform. But how do you foster genuine connections that build trust and loyalty? Enter...

Read article
Leveraging user-generated content for authentic engagement

The impact of load time on SEO and how to improve it

When it comes to SEO, the speed at which your website loads can make or break your search engine rankings. But what exactly happens when...

Read article
The impact of load time on SEO and how to improve it

Creating compelling calls-to-action for higher conversions

Crafting effective calls-to-action (CTAs) can be the difference between a visitor and a customer. They play a crucial role in driving...

Read article
Creating compelling calls-to-action for higher conversions

Enhancing user trust with transparent privacy policies

Trust is a cornerstone in the relationship between executive search firms and their clients. But how can firms ensure they maintain and...

Read article
Enhancing user trust with transparent privacy policies

Leveraging social proof to increase trust and sales

Trust is crucial for any successful executive search firm. Without it, client acquisition and retention become uphill battles. But how...

Read article
Leveraging social proof to increase trust and sales

Enhancing mobile user experience for on-the-go access

Mobile usage is skyrocketing, and with it, the need for a seamless mobile user experience. For executive search firms, this shift is a...

Read article
Enhancing mobile user experience for on-the-go access

Maximising uptime: choosing the right hosting for your site

Uptime is crucial for any e-commerce website. Just think about the financial impact of even a few minutes of downtime. Take Amazon's 2018...

Read article
Maximising uptime: choosing the right hosting for your site

Effective multilingual SEO strategies

Navigating the complexities of global search visibility can be a daunting task, especially when your audience speaks multiple languages....

Read article
Effective multilingual SEO strategies

Incorporating voice search optimisation into your SEO strategy

Voice search is becoming a significant part of how people interact with technology. With more consumers using voice-enabled devices, it's...

Read article
Incorporating voice search optimisation into your SEO strategy

Streamlining the checkout process for higher conversion rates

The checkout process is often the final hurdle between a potential customer and a completed sale. Yet, many businesses overlook how a...

Read article
Streamlining the checkout process for higher conversion rates

Implementing effective website security measures

As cyber threats become more frequent and sophisticated, the importance of securing your website can't be overstated. Are you confident...

Read article
Implementing effective website security measures

Advanced analytics integration: a game-changer for user insights

Understanding user behaviour on your website can often feel like piecing together a puzzle with missing pieces. While basic analytics...

Read article
Advanced analytics integration: a game-changer for user insights

The role of micro-interactions in user engagement

User engagement is a critical challenge for executive search firms striving to maintain an effective online presence. While many firms...

Read article
The role of micro-interactions in user engagement

Top marketing trends of 2024 you can't ignore

Marketing is evolving at a breakneck pace, and 2024 is set to bring some significant shifts. With the rise of voice assistants, the...

Read article
Top marketing trends of 2024 you can't ignore

Boost conversions with heatmaps: the ultimate guide to website optimisation

Executive search firms often grapple with understanding how users interact with their websites. Are visitors finding the information they...

Read article
Boost conversions with heatmaps: the ultimate guide to website optimisation