Insights > Contributors > Mike Chapman
Mastering conversions: Crafting compelling CTAs for your website
In the fast-paced world of digital marketing, the ability to convert website visitors into paying customers is the holy grail of success...
Read article![Mastering conversions: Crafting compelling CTAs for your website](/static/391fe6751449e563cf2497090afb32e0/27f16/2024-04-09-14-53-54-058-66155682e03ff7b7beb2b942.jpg)
Maximise your site speed for a better user experience.
Is your website fast enough to keep visitors engaged? In the highly competitive online space, speed isn't just important; it's critical...
Read article![Maximise your site speed for a better user experience.](/static/e939650e3775cdc5435b5e4858ad9d57/27f16/2024-04-01-17-10-38-177-660aea8e651a78e74ebd5448.jpg)
Staying engaged and responsive: The Indie Ridge way
At Indie Ridge, we're more than just a digital agency; we're a team deeply invested in the success and satisfaction of our clients. Our...
Read article![Staying engaged and responsive: The Indie Ridge way](/static/61d3496814c2d89c067f5443236e8344/471f5/2024-03-20-14-42-40-775-65faf5e0af32c09804d92e97.png)
Case Study: A new startup's approach to transforming family travel online
Introduction In a strategic partnership with Expedia, Indie Ridge was engaged by Curately — an exciting new tech startup revolutionising...
Read article![Case Study: A new startup's approach to transforming family travel online](/static/722e74e6160895c25b21f36be70e6176/471f5/2024-03-08-09-46-02-108-65eade5adc62a0a42b9b58de.png)
Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling
The online marketplace is crowded, and every click can lead to a conversion. Standing out and being competitive in the search results is...
Read article![Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling](/static/a0aeae800d2969a22cecc03058d0d325/27f16/2024-02-29-08-58-09-054-65e047217e78f1af8860c869.jpg)
Harnessing the Psychological Power of Social Proof in Web Design
In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...
Read article![Harnessing the Psychological Power of Social Proof in Web Design](/static/6d6829589975446a95cd152ac5c9a106/27f16/2024-02-20-17-34-05-546-65d4e28d786a4d01cffce1b3.jpg)
7 steps to creating effective thought leadership content
In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...
Read article![7 steps to creating effective thought leadership content](/static/f21c9a7d0c6b61ae6c8f6f5764230e92/27f16/2024-01-17-09-27-04-712-65a79d68c6308ec9a8cd25a4.jpg)
What is user-centric design?
In the dynamic world of professional services and startups, understanding and implementing User-Centric Design on your website is not...
Read article![What is user-centric design?](/static/16267a26aa88749212b51a8bcb9cdc02/27f16/2024-01-09-08-48-02-108-659d0842146256acfd08efe9.jpg)
Technical SEO: Unlocking online visibility for professional service firms
In the digital age, professional service firms are increasingly aware of the importance of their online presence. While these firms often...
Read article![Technical SEO: Unlocking online visibility for professional service firms](/static/e8a3477ac001e00f0941c99ca1df9dc8/471f5/2023-12-24-09-01-40-847-6587f374390a780219d80fb1.png)
Custom design or template ?
When considering the creation of a website for a startup or a firm trying to cut through the noise of a crowded marketplace, two primary...
Read article![Custom design or template ?](/static/9093dbc07ca78170307fc664f4ac3fd9/27f16/2023-11-21-12-53-12-973-655ca838b95fa7070d70d0aa.jpg)
Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.
In today's fast-paced world, businesses need to be agile and adaptable to survive and thrive. One way to achieve this is by having a...
Read article![Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.](/static/53e3fcade41ed04ad32f72ab6a0b6441/471f5/2023-03-30-09-17-22-689-642553a2f636e912085c474b.png)
Focus on your promise and grow your professional service firm
In today's business landscape, there are many successful mid-size service firms in the UK and around the world that have not yet reached...
Read article![Focus on your promise and grow your professional service firm](/static/0d917563f7740b25e652f483c46f83b6/471f5/2023-03-13-15-09-27-022-640f3ca7f636ea10cc594337.png)
The future of professional service firms
PWC has created a great report around the key drivers of success for professional services firms. Talent. Technology. Data Firms should...
Read article![The future of professional service firms](/static/e7d0229fdc9b39390529a8525e869747/27f16/2023-03-05-17-13-36-348-6404cdc0f636e9091cb7aa1d.jpg)
The secret recipe for the ultimate content marketing solution for professional service firms
We are excited to share with you what we've been cooking up at Indie Ridge. By merging the Passle content marketing platform with a...
Read article![The secret recipe for the ultimate content marketing solution for professional service firms](/static/bc19c390bfc174f8054f0a17a014cf4c/471f5/2023-03-02-09-23-19-513-64006b07f636e911b8ee7887.png)
Unlock the potential of your firm’s website by increasing visitor engagement
You're walking through a busy shopping complex. You're looking for a store that captures your attention. What draws you in? Imagine that...
Read article![Unlock the potential of your firm’s website by increasing visitor engagement](/static/162e783add155468aa15d3a8b6cba129/471f5/2023-02-05-16-50-10-427-63dfde42f636e9142033cfa8.png)
Master the art of headlines that connect
What makes your law firm special? Why is your firm unique? What can you offer that your competitors can’t? These are all questions you...
Read article![Master the art of headlines that connect](/static/d129a97a6de3d17b1bd8029a2ce39035/471f5/2023-01-26-10-32-28-217-63d256bcf636e917a86ec220.png)
The imposter phenomenon: overcoming imposter syndrome when writing legal content
It doesn’t matter whether you’ve been in the legal services industry for one year or 30—you've likely experienced self-doubt at least...
Read article![The imposter phenomenon: overcoming imposter syndrome when writing legal content](/static/94b85a7f335e159b10761fbbb5281bc9/471f5/2023-01-20-11-38-11-639-63ca7d23f636e90fa01eb276.png)
Use content to build trust and credibility for your firm
It’s no secret that leveraging content should be part of your marketing strategy to generate more online traffic and leads and help your...
Read article![Use content to build trust and credibility for your firm](/static/d46262f338c02492d6b3faef973f7acd/471f5/2023-01-10-17-25-24-147-63bd9f84f636e91830725a7e.png)
12 top tips to help you improve your firm's website and make a bigger impact online
When you meet a client face to face, do you literally roll out of bed and meet with them? Or do you make an effort with how you present...
Read article![12 top tips to help you improve your firm's website and make a bigger impact online](/static/1714bec5d365655dab6caf7eb4265c82/471f5/2023-01-02-09-52-45-819-63b2a96df636e90d48787762.png)
Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?
The UK legal services industry is highly competitive yet still lags behind its peers in the US, Canada, and Australia. Not only are you...
Read article![Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?](/static/7550d1294b1395ec034c836ea8a419e3/471f5/2022-12-14-15-25-19-180-6399eadff636e90ab4cc44bc.png)
Why Associate Lawyers Should Harness Thought Leadership
The benefits of Associate Lawyers producing current, client-relevant, and easily digestible thought leadership to drive business...
Read article![Why Associate Lawyers Should Harness Thought Leadership](/static/492b46d458ef2189bf39845781dc21be/27f16/2022-11-18-16-48-12-578-6377b74cf636eb10ec94198d.jpg)
What exactly is a JamStack Website, and why is it better?
Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
Read article![What exactly is a JamStack Website, and why is it better?](/static/fe8ff1734a91935cf531a972ee0504a9/27f16/2022-11-14-18-50-34-640-63728dfaf636e919e012aeb6.jpg)
Case Study : Boosting Core Web Vitals and opening up new revenue streams
As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...
Read article![Case Study : Boosting Core Web Vitals and opening up new revenue streams](/static/db448c0ac23eecbf99c99812e351c181/471f5/2024-02-12-11-08-55-318-65c9fc477f5a53a7bf1e67ad.png)
Why a traditional WordPress website may be holding you back
Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...
Read article![Why a traditional WordPress website may be holding you back](/static/d1513e7dd26524e8bc1191d8741a996d/27f16/2024-02-01-12-04-30-593-65bb88cef63ff282336aebac.jpg)
Designing for accessibility: reaching a wider audience
Introduction Have you ever wondered how many website visitors might miss out due to accessibility barriers? The digital world is rapidly...
Read article![Designing for accessibility: reaching a wider audience](/static/516f69f033ad416de044b7e9838d5d01/27f16/2024-05-07-09-59-42-088-6639fb8e953faf5bd13b2393.jpg)
Personalising user experience to boost engagement
In the competitive arena of professional services, the difference between thriving and merely surviving often hinges on how effectively a...
Read article![Personalising user experience to boost engagement](/static/9e3c9d22750412245f1ca38c5debea3a/27f16/2024-05-02-10-40-10-254-66336d8ac9346fe270443092.jpg)
Utilising AI chatbots for enhanced customer service
Introduction With the rapid shift towards digital platforms, AI chatbots are becoming an integral part of customer service, but how...
Read article![Utilising AI chatbots for enhanced customer service](/static/f03fee795be066a3ab1cc6644b69c347/27f16/2024-05-10-14-17-45-123-663e2c89727ba8767a331d81.jpg)
Developing a content strategy for international markets
When expanding your e-commerce brand into international markets, understanding the local culture is essential. But how can you ensure...
Read article![Developing a content strategy for international markets](/static/299a94b4372559f53dd6fa7e071a5c8a/27f16/2024-05-08-14-48-21-050-663b90b56f5d7d6429e4b19b.jpg)
Understanding and targeting your audience with data-driven insights
Introduction Why do some e-commerce brands see skyrocketing conversion rates while others struggle to maintain traction? The secret often...
Read article![Understanding and targeting your audience with data-driven insights](/static/81caa6fbdddf016abe00720d99ffb805/27f16/2024-05-07-15-05-04-917-663a4320953faf5bd13bcf03.jpg)
Effective storytelling techniques for brand engagement
Introduction Why does storytelling hold such a magnetic appeal in marketing, especially for tech start-ups? At its core, storytelling...
Read article![Effective storytelling techniques for brand engagement](/static/68ce63f8bd4cebb2616c3f82093ded1e/27f16/2024-05-13-09-59-37-481-6641e4898a202443c0a19b29.jpg)
Advanced SEO techniques for competitive keywords
Ranking for high-competition keywords in the e-commerce sector is no easy feat. With countless brands vying for the same top spots, how...
Read article![Advanced SEO techniques for competitive keywords](/static/782a4a6496d3f2990944a08963ab73bb/27f16/2024-05-17-11-00-35-373-664738d3c95e4623e7c7c2a0.jpg)
Building a community around your brand online
Building a strong online community around your brand involves creating a space where people feel connected and engaged. Some brands...
Read article![Building a community around your brand online](/static/0e884b28668e13190cb20595da53d64a/27f16/2024-05-15-12-08-11-289-6644a5abd21486fbd87d27d0.jpg)
Harnessing the power of visual content for online branding
Visual content is a powerful tool that can shape how people perceive your brand. Have you ever wondered why some brands seem to...
Read article![Harnessing the power of visual content for online branding](/static/bdc993a34baf418646afcd0c8e7d544b/27f16/2024-05-23-11-34-15-976-664f29b7e639d182f89e7b42.jpg)
Implementing effective A/B testing for website optimisation
A/B testing is a powerful tool for making data-driven decisions that can significantly enhance your website's performance. By comparing...
Read article![Implementing effective A/B testing for website optimisation](/static/781851361aae4a7b6041537ac21a082e/27f16/2024-05-20-09-35-00-070-664b1944830ebd3fcf830d39.jpg)
Leveraging user-generated content for authentic engagement
User engagement is the backbone of a thriving platform. But how do you foster genuine connections that build trust and loyalty? Enter...
Read article![Leveraging user-generated content for authentic engagement](/static/69ea3b53562d85198617f3b9ca349608/27f16/2024-05-29-10-42-38-354-6657069e7a53aae7a27410fa.jpg)
The impact of load time on SEO and how to improve it
When it comes to SEO, the speed at which your website loads can make or break your search engine rankings. But what exactly happens when...
Read article![The impact of load time on SEO and how to improve it](/static/75969212d63e55386cdfd705d4394e24/27f16/2024-06-12-08-53-07-719-666961f3f76179efc990c51e.jpg)
Creating compelling calls-to-action for higher conversions
Crafting effective calls-to-action (CTAs) can be the difference between a visitor and a customer. They play a crucial role in driving...
Read article![Creating compelling calls-to-action for higher conversions](/static/5e7e205cac19bc0703e92ec89bbfdc76/27f16/2024-06-03-10-42-51-239-665d9e2bb01bbb9b7a28e812.jpg)
Enhancing user trust with transparent privacy policies
Trust is a cornerstone in the relationship between executive search firms and their clients. But how can firms ensure they maintain and...
Read article![Enhancing user trust with transparent privacy policies](/static/194beec4739328f7cc1f0272c10b3ac9/27f16/2024-06-14-08-23-33-505-666bfe05795e6d4f79296c5a.jpg)
Enhancing mobile user experience for on-the-go access
Mobile usage is skyrocketing, and with it, the need for a seamless mobile user experience. For executive search firms, this shift is a...
Read article![Enhancing mobile user experience for on-the-go access](/static/fd3fdd71a5c19e0526b7cb60118ba28a/27f16/2024-06-24-09-46-58-586-66794092a30aa1be77936abd.jpg)
Maximising uptime: choosing the right hosting for your site
Uptime is crucial for any e-commerce website. Just think about the financial impact of even a few minutes of downtime. Take Amazon's 2018...
Read article![Maximising uptime: choosing the right hosting for your site](/static/9fa04991a3790ed5e9a71a19f455e7bc/27f16/2024-06-24-10-05-25-128-667944e5a30aa1be77937604.jpg)
Effective multilingual SEO strategies
Navigating the complexities of global search visibility can be a daunting task, especially when your audience speaks multiple languages....
Read article![Effective multilingual SEO strategies](/static/0962853fcb22a7ad3ba9b261746bc734/27f16/2024-07-01-07-11-11-028-6682568f9f374099ed897ba3.jpg)
Incorporating voice search optimisation into your SEO strategy
Voice search is becoming a significant part of how people interact with technology. With more consumers using voice-enabled devices, it's...
Read article![Incorporating voice search optimisation into your SEO strategy](/static/4bd1f5bb66bc4227b7f98921d827cbaf/27f16/2024-06-21-09-29-33-742-667547fdcf2af941d9a0d706.jpg)
Streamlining the checkout process for higher conversion rates
The checkout process is often the final hurdle between a potential customer and a completed sale. Yet, many businesses overlook how a...
Read article![Streamlining the checkout process for higher conversion rates](/static/dbce9777c7b7adb0597a360a1018abe6/27f16/2024-07-01-07-17-32-441-6682580c490035a497fbb8a2.jpg)
Implementing effective website security measures
As cyber threats become more frequent and sophisticated, the importance of securing your website can't be overstated. Are you confident...
Read article![Implementing effective website security measures](/static/9244930760a09fe3cbbc17b32c4786eb/27f16/2024-07-01-07-22-45-747-668259459f374099ed898474.jpg)
Advanced analytics integration: a game-changer for user insights
Understanding user behaviour on your website can often feel like piecing together a puzzle with missing pieces. While basic analytics...
Read article![Advanced analytics integration: a game-changer for user insights](/static/e4a465725379ff58f983f14e8760c2cc/27f16/2024-07-11-10-58-56-690-668fbaf0d274a9b1d0e003c8.jpg)
The role of micro-interactions in user engagement
User engagement is a critical challenge for executive search firms striving to maintain an effective online presence. While many firms...
Read article![The role of micro-interactions in user engagement](/static/213eca6494b1ca9d8e7f8677ffe0f895/27f16/2024-06-17-07-51-29-073-666feb01a647693648378ad2.jpg)
Top marketing trends of 2024 you can't ignore
Marketing is evolving at a breakneck pace, and 2024 is set to bring some significant shifts. With the rise of voice assistants, the...
Read article![Top marketing trends of 2024 you can't ignore](/static/13669ab9a318cf0c741e394ff6472437/27f16/2024-07-11-11-55-22-468-668fc82ac4721a6054ae301e.jpg)
Boost conversions with heatmaps: the ultimate guide to website optimisation
Executive search firms often grapple with understanding how users interact with their websites. Are visitors finding the information they...
Read article![Boost conversions with heatmaps: the ultimate guide to website optimisation](/static/156e29d5778338f9a0e9078c4fa25a8a/27f16/2024-07-09-08-56-44-869-668cfb4ca2417b72f59cf7ba.jpg)