Insights > Contributors > Mike Chapman

Mike Chapman
Managing Partner

Mastering conversions: Crafting compelling CTAs for your website

In the fast-paced world of digital marketing, the ability to convert website visitors into paying customers is the holy grail of success...

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Mastering conversions: Crafting compelling CTAs for your website

Maximise your site speed for a better user experience.

Is your website fast enough to keep visitors engaged? In the highly competitive online space, speed isn't just important; it's critical...

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Maximise your site speed for a better user experience.

Staying engaged and responsive: The Indie Ridge way

At Indie Ridge, we're more than just a digital agency; we're a team deeply invested in the success and satisfaction of our clients. Our...

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Staying engaged and responsive: The Indie Ridge way

Case Study: A new startup's approach to transforming family travel online

Introduction In a strategic partnership with Expedia, Indie Ridge was engaged by Curately — an exciting new tech startup revolutionising...

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Case Study: A new startup's approach to transforming family travel online

Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling

The online marketplace is crowded, and every click can lead to a conversion. Standing out and being competitive in the search results is...

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Case study: Explosive growth for e-commerce with SEO and AI-powered page scaling

Harnessing the Psychological Power of Social Proof in Web Design

In the digital era, the competition for attention online has never been fiercer. Businesses and brands strive to stand out, not just...

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Harnessing the Psychological Power of Social Proof in Web Design

7 steps to creating effective thought leadership content

In the highly competitive professional services sector, establishing a position as a thought leader is more than a mere advantage; it's a...

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7 steps to creating effective thought leadership content

What is user-centric design?

In the dynamic world of professional services and startups, understanding and implementing User-Centric Design on your website is not...

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What is user-centric design?

Technical SEO: Unlocking online visibility for professional service firms

In the digital age, professional service firms are increasingly aware of the importance of their online presence. While these firms often...

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Technical SEO: Unlocking online visibility for professional service firms

Custom design or template ?

When considering the creation of a website for a startup or a firm trying to cut through the noise of a crowded marketplace, two primary...

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Custom design or template ?

Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.

In today's fast-paced world, businesses need to be agile and adaptable to survive and thrive. One way to achieve this is by having a...

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Five reasons why subscription packages are the future of website ownership for small to mid-sized firms.

Focus on your promise and grow your professional service firm

In today's business landscape, there are many successful mid-size service firms in the UK and around the world that have not yet reached...

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Focus on your promise and grow your professional service firm

The future of professional service firms

PWC has created a great report around the key drivers of success for professional services firms.  Talent. Technology. Data Firms should...

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The future of professional service firms

The secret recipe for the ultimate content marketing solution for professional service firms

We are excited to share with you what we've been cooking up at Indie Ridge. By merging the Passle content marketing platform with a...

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The secret recipe for the ultimate content marketing solution for professional service firms

Unlock the potential of your firm’s website by increasing visitor engagement

You're walking through a busy shopping complex. You're looking for a store that captures your attention. What draws you in? Imagine that...

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Unlock the potential of your firm’s website by increasing visitor engagement

Master the art of headlines that connect

What makes your law firm special? Why is your firm unique? What can you offer that your competitors can’t? These are all questions you...

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Master the art of headlines that connect

The imposter phenomenon: overcoming imposter syndrome when writing legal content

It doesn’t matter whether you’ve been in the legal services industry for one year or 30—you've likely experienced self-doubt at least...

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The imposter phenomenon: overcoming imposter syndrome when writing legal content

Use content to build trust and credibility for your firm

It’s no secret that leveraging content should be part of your marketing strategy to generate more online traffic and leads and help your...

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Use content to build trust and credibility for your firm

12 top tips to help you improve your firm's website and make a bigger impact online

When you meet a client face to face, do you literally roll out of bed and meet with them? Or do you make an effort with how you present...

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12 top tips to help you improve your firm's website and make a bigger impact online

Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?

The UK legal services industry is highly competitive yet still lags behind its peers in the US, Canada, and Australia. Not only are you...

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Why is the UK legal services sector lagging behind the US, Canada, and Australia? How can you level up?

Why Associate Lawyers Should Harness Thought Leadership

The benefits of Associate Lawyers producing current, client-relevant, and easily digestible thought leadership to drive business...

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Why Associate Lawyers Should Harness Thought Leadership

What exactly is a JamStack Website, and why is it better?

Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...

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What exactly is a JamStack Website, and why is it better?

Case Study : Boosting Core Web Vitals and opening up new revenue streams

As a digital agency specialising in headless CMS and a partner of Sanity, we've closely followed the revamp of BrightonSEO's digital...

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Case Study : Boosting Core Web Vitals and opening up new revenue streams

Why a traditional WordPress website may be holding you back

Welcome to 2024, where the significance of your website and its content cannot be overstated. Trusting a system designed over two decades...

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Why a traditional WordPress website may be holding you back

Designing for accessibility: reaching a wider audience

Introduction Have you ever wondered how many website visitors might miss out due to accessibility barriers? The digital world is rapidly...

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Designing for accessibility: reaching a wider audience

Personalising user experience to boost engagement

In the competitive arena of professional services, the difference between thriving and merely surviving often hinges on how effectively a...

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Personalising user experience to boost engagement

Utilising AI chatbots for enhanced customer service

Introduction With the rapid shift towards digital platforms, AI chatbots are becoming an integral part of customer service, but how...

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Utilising AI chatbots for enhanced customer service

Developing a content strategy for international markets

When expanding your e-commerce brand into international markets, understanding the local culture is essential. But how can you ensure...

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Developing a content strategy for international markets

Understanding and targeting your audience with data-driven insights

Introduction Why do some e-commerce brands see skyrocketing conversion rates while others struggle to maintain traction? The secret often...

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Understanding and targeting your audience with data-driven insights

Effective storytelling techniques for brand engagement

Introduction Why does storytelling hold such a magnetic appeal in marketing, especially for tech start-ups? At its core, storytelling...

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Effective storytelling techniques for brand engagement

Advanced SEO techniques for competitive keywords

Ranking for high-competition keywords in the e-commerce sector is no easy feat. With countless brands vying for the same top spots, how...

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Advanced SEO techniques for competitive keywords

Building a community around your brand online

Building a strong online community around your brand involves creating a space where people feel connected and engaged. Some brands...

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Building a community around your brand online

Harnessing the power of visual content for online branding

Visual content is a powerful tool that can shape how people perceive your brand. Have you ever wondered why some brands seem to...

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Harnessing the power of visual content for online branding

Implementing effective A/B testing for website optimisation

A/B testing is a powerful tool for making data-driven decisions that can significantly enhance your website's performance. By comparing...

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Implementing effective A/B testing for website optimisation

Leveraging user-generated content for authentic engagement

User engagement is the backbone of a thriving platform. But how do you foster genuine connections that build trust and loyalty? Enter...

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Leveraging user-generated content for authentic engagement

The impact of load time on SEO and how to improve it

When it comes to SEO, the speed at which your website loads can make or break your search engine rankings. But what exactly happens when...

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The impact of load time on SEO and how to improve it

Creating compelling calls-to-action for higher conversions

Crafting effective calls-to-action (CTAs) can be the difference between a visitor and a customer. They play a crucial role in driving...

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Creating compelling calls-to-action for higher conversions

Enhancing user trust with transparent privacy policies

Trust is a cornerstone in the relationship between executive search firms and their clients. But how can firms ensure they maintain and...

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Enhancing user trust with transparent privacy policies

Enhancing mobile user experience for on-the-go access

Mobile usage is skyrocketing, and with it, the need for a seamless mobile user experience. For executive search firms, this shift is a...

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Enhancing mobile user experience for on-the-go access

Maximising uptime: choosing the right hosting for your site

Uptime is crucial for any e-commerce website. Just think about the financial impact of even a few minutes of downtime. Take Amazon's 2018...

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Maximising uptime: choosing the right hosting for your site

Effective multilingual SEO strategies

Navigating the complexities of global search visibility can be a daunting task, especially when your audience speaks multiple languages....

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Effective multilingual SEO strategies

Incorporating voice search optimisation into your SEO strategy

Voice search is becoming a significant part of how people interact with technology. With more consumers using voice-enabled devices, it's...

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Incorporating voice search optimisation into your SEO strategy

Streamlining the checkout process for higher conversion rates

The checkout process is often the final hurdle between a potential customer and a completed sale. Yet, many businesses overlook how a...

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Streamlining the checkout process for higher conversion rates

Implementing effective website security measures

As cyber threats become more frequent and sophisticated, the importance of securing your website can't be overstated. Are you confident...

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Implementing effective website security measures

Advanced analytics integration: a game-changer for user insights

Understanding user behaviour on your website can often feel like piecing together a puzzle with missing pieces. While basic analytics...

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Advanced analytics integration: a game-changer for user insights

The role of micro-interactions in user engagement

User engagement is a critical challenge for executive search firms striving to maintain an effective online presence. While many firms...

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The role of micro-interactions in user engagement

Top marketing trends of 2024 you can't ignore

Marketing is evolving at a breakneck pace, and 2024 is set to bring some significant shifts. With the rise of voice assistants, the...

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Top marketing trends of 2024 you can't ignore

Boost conversions with heatmaps: the ultimate guide to website optimisation

Executive search firms often grapple with understanding how users interact with their websites. Are visitors finding the information they...

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Boost conversions with heatmaps: the ultimate guide to website optimisation